After graduating in Economics, her career in the hospitality world begin in the USA. Upon returning to Italy, she become marketing manager at Best Western. The following experiences are in Amadeus and Travelonline, the first Italian b2c tourism portal. In 2004, the President of Best Western calls her back to the company to entrust her with the role of CEO, with whom she achieves the goal of innovating the hotel group and making it a leader in the sector.