Absolute Lightness

Curated by Migliore+Servetto Architects, the show highlights the value of the architectural finishes presented by companies, showcasing them in an unusual and interactive manner.
Brand visibility is guaranteed by leading-edge digital solutions, the materials library and interaction with the public.



The “Absolute Lightness” exhibit  shows how different manufacturers embed the concept of weightlessness into their products and solutions.

 

Lightness has always been the cornerstone of architecture, insofar as it is a
wellspring for sustainability, interactions with other materials, and light itself…

The exhibit is driven by a narrative on three separate levels.


One occupying the wide central promenade, where long white tables invite visitors to explore contents and products also via an interactive App designed specifically for this rare journey of discovery.


Behind reflective surfaces expanding the space and giving rise to entirely new dimensions, an intermediate level offers a more visual narrative with an array of quotes, specific pictures of products, and illustrations.

 

The upper level delivers yet another take on lightness. Dynamic projections and lighting make up a complex system with overhead structures jutting out over the tables below.

Emphasising the significance of transitions, the aisles between the tables are highlighted by huge round hovering projections and thin lines of light.

The projections put the accent on the many and varied concepts of lightness, be it in nature, utopian architecture or light itself, and as it relates to other elements, imbuing the journey of discovery into the materials and products featured in the exhibition with insights and implications.